Kitchen Craft are delighted to announce as of January 2016 we will be the UK’s official distributor of FRED design-led gift products.

FRED originated in Rhode Island, USA and comprises a team of dedicated designers focused on creating products that solve a problem, put a smile on your face and won’t cost the earth.

Each product offers something fresh, funny, exciting and often unexpected and the beauty of such products is their ability to express individual’s character and personality within the home.

With four key categories including Kitchen, Kids, Party and Table, FRED injects fun and interaction into every aspect of everyday life,

Forget normal, unengaging and dare we say boring meal times and start creating hilarious family memories that will last a lifetime. With FRED, home is where the fun is.

Products are unique, engaging and generate high profile media exposure such as Good Housekeeping, on numerous TV shows and bloggers just can’t get enough of FRED.

That’s all well and good… but why name the company FRED? Company namesake Fred Roses replies, "because my mom always told me that Freds were friendly, fun, and helpful around the house," which is just what FRED (the company) aims to be.