Our cook and bakeware brand MasterClass has recently commissioned a research study on kitchen habits to understand how green Brits actually are.


The poll revealed that 65% of adults consider themselves to be eco-friendly and it’s encouraging to see that half of the population is trying to live more sustainably – but it seems that many draw the line at limiting what kind of food they eat.


We understand that adopting new habits is not easy, but small lifestyle changes can make a big difference to the environment. Just take things one step at a time and before you know it, they’ll just become a routine!


Where to Start?

It can be overwhelming and hard to know where to start when you decide to live more sustainably.


The most obvious way to reduce waste is to stop buying unnecessary things in the first place, so why not invest in good quality products that will last for a long time instead?


Our products are built to stand the test of time and in most cases, we offer lengthy guarantees for quality assurance because we don’t want you to buy something that you will be throwing away soon after.


51% of adults have cut back on using plastic or non-recyclable materials in the kitchen. We understand the importance of sustainability, so we source and utilise recycled and renewable materials where possible.


In addition, 80% of people pay more attention to how environmentally friendly packaging is. Aiming for 100% of our packaging to be fully recyclable by 2023, we have also incorporated the use of sustainable vegetable-based inks.


7 Small Changes You Can Do at Home

Ditch the Single-Use Plastic Wrap

A kitchen staple, not many people realise that the everyday use of cling film adds to the plastic waste crisis. Finding a biodegradable or reusable alternative will help to reduce your environmental impact.


The Natural Elements Reusable Vegan Food Wrap Roll is made of organic cotton, candelilla wax, soy wax and pine resin, which makes it 100% biodegradable and compostable.


It keeps your food fresh and protected, just like your regular cling film. However, not only does it look prettier but you can reuse it again and again!


Reduce Food Waste and Reuse Leftovers

Most refrigerated produce stays fresh for longer when sealed in containers with tight-fitting lids, as they hold in the moisture to prevent your veggies from dehydrating.


The MasterClass Eco Smart Snap Storage Container - 4 Piece Set is a storage solution manufactured from a new recycling technology which breaks down discarded plastic bottles.


Eco Snap storage is remarkably tough and as clear as glass - but won’t shatter. BPA-free and food-safe, the containers are also odour and taste resistant, so no matter what you fill them with, they won't smell or go cloudy.


Compost your Organic Kitchen Waste

The MasterClass poll revealed that 75% of people say they care about what happens to their food waste. Indeed, there are good reasons to divert your unwanted kitchen scraps from the landfill and turn them into rich fertiliser.


You can now collect fruit peels, eggshells and kitchen paper with this KitchenCraft Compost Pedal Bin and add them to the compost heap in your garden or pop them into your green waste wheelie bin.


You’ll not only be reducing landfill waste but also making awesome food for your plants.


Swap Single-Use Plastic Shopping Bags for Reusable Fabric

When you go grocery shopping, avoid buying plastic bags at the till as much as you can, because they are terrible for the environment. A plastic bag takes up to 500 years to degrade in a landfill!


Instead, bring your own reusable bags from home and you’ll be reducing a ton of plastic waste.


This colourful Maxwell & Williams Pete Cromer Budgerigar Tote Bag is made of biodegradable and ethically sourced cotton, which is reinforced with double cross stitching for a long lifespan.


Not only is this bag machine washable, but it is also much stronger than your regular bags - and incredibly beautiful!


Carry a Reusable Water Bottle Rather Than Buying Single Use Bottles

Most single-use plastic bottles find their way into landfill or, even worse, the ocean. The degrading material leaches chemicals, pollutes soil and harms wildlife - so every time a plastic bottle is purchased, it adds to the problem.


A reusable bottle easily tackles this issue because landfill waste is immediately reduced.


These reusable BUILT Planet Bottles go the extra mile, as every single one of them is made entirely from up to 15 recycled bottles, which are sourced from school community projects.


BPA-free, this bottle is not only healthy for the planet, but it won't leach chemicals in your drink or leave any odours, even when filled with coffee or soda.


Invest in Good Cookware for Long Term Use

By paying more attention to the products you buy and what they are made of, you’ll sometimes find that recyclable materials can achieve unimaginable results.


That is the case with MasterClass Can-to-Pan Ceramic Non-Stick Pan Set with 2 Recycled Aluminium Frying Pans.


Available in different sizes, these innovative pans are made from 70% recycled aluminium sourced from discarded drink cans and feature a robust ceramic non-stick that's free of BPA, PTFE, PFOA and cadmium.


The lightweight pans are not only top-performers but also come with a lifetime guarantee for peace of mind. This is not something you will soon throw away, so you are reducing landfill waste while saving money in the process!.


Switch to Eco-Friendly Cleaning Products

Did you know that more than 90% of any regular commercial cleaning product is made of water?


People have been successfully cleaning with household staples like vinegar, baking soda, and lemons for ages. Not only are they free from nasty chemicals but they also don’t cost an extra penny.


With this KitchenCraft Living Nostalgia Pump & Spray Bottle Set you’ll be able to make and store your own environmentally-friendly cleaners and spray them all over the kitchen - with a clean conscience.


Made from beautiful amber-coloured glass, you’ll be able to use it over and over again, cutting out the use of single-use plastic bottles.